Posted on May 31, 2013
by Cheryl
in B2B, B2C, Business Marketing, Community, connections, Marketing, Shop Local, Shop Small, small business, Smart Ideas
Ever wonder what is means to have enough time in the day to allow for creativity. What I mean by this is that sometimes, as small business owners, we think being busy all day, every day will help us achieve our intended business outcomes. Work Smarter my friends….not harder. When we are not overbooked, we more »
Posted on April 29, 2013
by Cheryl
in B2B, B2C, Business Marketing, Community, connections
As a small business owner, it is important to grow your social media network but most especially through Linkedin. The power of this social media group is different for a number of reasons: 1) You can build your connections to clients, partners, professionals and peers. 2) It is a professional platform rather than a purely more »
Posted on April 17, 2013
by Cheryl
in Business Marketing, Marketing, Smart Ideas, Social Media
This article began with a little bet we made our children. We bet them they could not get 10,000 YouTube views on an original video they created. We even tried sweetening the deal with a prize if they succeed. They made a couple of attempts but were easily discouraged because creating a compelling viral video more »
Posted on April 10, 2013
by Cheryl
in B2B, B2C, Business Marketing, Community
A small business owner can sometimes feel like s/he is in a boat in the big ocean all by him/herself. They say when you have time to reflect, two things define you: your patience when you have nothing and your attitude when you have everything. Interesting how perspective can sometimes change how we see the more »
Posted on April 8, 2013
by Cheryl
in B2B, B2C, Business Marketing, Community, connections, small business, Smart Ideas, Uncategorized
Sometimes it amazes me how you can be inspired by a simple song. In this instance, a song by Linkin Park called “Remember the Name” inspired me to write about why branding for your business can be so difficult, yet important. The lyrics go “This is ten percent luck, twenty percent skill, Fifteen percent concentrated more »
Posted on April 5, 2013
by Cheryl
in Business Marketing, Marketing, small business, Smart Ideas, Uncategorized
Amazing how we work with people everyday and when we meet them, they share what their specialty is, what their passion is…. We love our work because we get to learn so much about what others do for a living. What’s missing, however, is the ability to translate their skills and expertise into writing. Posting more »
Posted on March 26, 2013
by Cheryl
in Business Marketing, Marketing, small business, Smart Ideas, Uncategorized
Why do people do business with some people and not with others? Is it competency, clear expectations, timeliness, friendship or perhaps plain and simple – because they trust you? Perhaps all of the above? Well, the challenge for many small business owners is showing folks the reason for why they need to work with you. more »
Posted on March 7, 2013
by Cheryl
in Business Marketing, Community, connections, Uncategorized
As a small business owner, are you in tune with what will make your business successful? Much like Survival of the Fittest, your business instincts will help determine whether or not you have what it takes to be successful. An instinct is an untaught ability to do something. Here are some questions for you to more »
Posted on March 5, 2013
by Cheryl
in Business Marketing, Community, connections
Amazing how we work everyday as small business owners but do we really take time to see what works and what doesn’t? In order to start a business, you have to have a product or service that you offer, or perhaps several. Thus, we are mavens for what we offer. Do we sell our products more »
Posted on February 9, 2013
by Design Gallery
in Blog Design, Business Marketing, Contractor Websites, Marketing, Website Design
Jenny Derry is one of the premier interior and exterior designers in the South County area. From Architectural Design to construction management, Jenny Derry and her team of preferred contractors can build you the commercial or residential structure of your dreams. We still visit Ladera Grill in Morgan Hill regularly, just to see her handiwork. more »
Posted on February 9, 2013
by Design Gallery
in Blog Design, Business Marketing, Contractor Websites, Website Design
When its built by Tri Star, you know it! They came to us for a website that would allow them to create a gallery of their past work. Our category based system helped them create a website that automatically sorts new projects into two categories, Commercial and Residential. We also added a third gallery for more »
Posted on February 9, 2013
by Design Gallery
in Blog Design, Business Marketing, Website Design
Our friends at South Bay Ad distribution new exactly what they wanted. After having us build a site for their other business, they decided it was time to make South Bay Ad Distribution shine. They asked for our full package. From logo design to complete web presence, we delivered. Their crisp and clean site has more »
Posted on February 1, 2013
by Cheryl
in Business Marketing, Community, connections, Search Engine Optimization, small business, Smart Ideas, Uncategorized
Have you heard of the saying “tell me who your friends are and I’ll tell you who you are”? This goes for small business owners too. Being associated with successful companies implies that you too have been successful in order to be a viable part of that circle. So I ask you…..are you in the more »
Posted on January 28, 2013
by Cheryl
in Business Marketing, Community, connections, Marketing, Search Engine Optimization, small business, Smart Ideas, Social Media, Uncategorized
What makes it so someone remember you above the rest? Was your encounter with them memorable in some way? Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel. This is why attention to detail when delivering your product or service is critical. more »
Posted on January 27, 2013
by Cheryl
in Business Marketing, Community, connections, Marketing, Mentoring, Search Engine Optimization, small business, Smart Ideas, Social Media, Uncategorized
As a small business owner, I ask why experienced business owners have more success than those who have just started. Part of the answer lies in how you answer the question “Is it easy to buy from you?” Have you made it as easy as possible for your client to order from you? Are you more »