Archive | Business Marketing

Differentiate Yourself – Go from Zero to One

Amazing.  As a small business owner, I read the book “Zero to One” by Peter Thiel about entrepreneurship.  One most important point was to differentiate yourself from your competition.  What is it about your business that makes you stand out? It takes some time before you can truly understand what makes you different than others.  more »

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Share What You Know

Sometimes, it’s hard for people to get themselves out there and market for their business.  Especially for small and medium sized businesses, they want to focus on selling their products and services.  How do you get your name out there though? Share What You Know.  If you sell tires, share your knowledge of them – more »

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Make Your Website Stand Out.

All business owners need to have an online presence.  E-commerce and online sales are a huge part of business today.  Understanding how your online business works can be complicated but vitally important.   Just like standing out from your main competitors is important, it is just as important to make your website stand out from the more »

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Celebrate Success!

Today is a day of celebration.  Our son turns 16!  Time flies so fast.  This had me thinking about how important it is to celebrate milestones in life and in business.  For hard working business owners, sometimes we can get caught up in working so hard, we forget to take time to celebrate all the more »

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal more »

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Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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Business Blog: More Important to be Present not Perfect

Many business owners fear blogging and social media.  This is because not only is it relatively new but it also involves technology that you may or may not be familiar with.  Guess what?  You don’t have to be perfect.  You can grow into it.  What’s more important is that you are learning and you are more »

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Everyday Marketing to Promote Your Business

Marketing is not just a subject we learn about in school.  As small business owners, it is important to continuously think about what you can do to promote your products and services.  We know typically, the salespeople are the ones who actively market the products and services to the clients.  Today, it is actually better more »

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Promotional Gifts for Your Clients – Say Thanks!

In our business world, it is important to acknowledge how important our clients are to us.  The Holiday season is fast approaching and as part of your overall marketing strategy and budget, it is important to plan how you say “Thank You”.  In this very busy world, a little something can go a long way.  more »

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How Small Businesses Affect Our Community

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his blog post entitled “How Small Businesses Affect Our Community”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. Small business affects our local economy in a big way! While more »

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Raise Brand Awareness

What is a brand and what does it mean?  A Brand helps identify who you are and what you offer.  As a small business, raising brand awareness is critical to the success of your business.  Customers should recognize your brand and how you differentiate yourself from your competition.  Your brand includes your company name, logo, more »

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Best Ways for Small Business Owners to Promote their Products and Services

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Ways for Small Business Owners to Promote their Products and Services”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. We can all talk about a product we’ve more »

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