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Hey, That’s a GREAT idea!

Ever wonder what is means to have enough time in the day to allow for creativity.  What I mean by this is that sometimes, as small business owners, we think being busy all day, every day will help us achieve our intended business outcomes.  Work Smarter my friends….not harder.  When we are not overbooked, we more »

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10 Steps to 1 million YouTube Views while attracting traffic to your website

This article began with a little bet we made our children. We bet them they could not get 10,000 YouTube views on an original video they created. We even tried sweetening the deal with a prize if they succeed. They made a couple of attempts but were easily discouraged because creating a compelling viral video more »

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Remember the Name -ABD

Sometimes it amazes me how you can be inspired by a simple song.  In this instance, a song by Linkin Park called “Remember the Name” inspired me to write about why branding for your business can be so difficult, yet important.  The lyrics go “This is ten percent luck, twenty percent skill, Fifteen percent concentrated more »

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Blog about your Specialty

Amazing how we work with people everyday and when we meet them, they share what their specialty is, what their passion is…. We love our work because we get to learn so much about what others do for a living.  What’s missing, however, is the ability to translate their skills and expertise into writing.  Posting more »

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Inspire People to Do Business with You

Why do people do business with some people and not with others?  Is it competency, clear expectations, timeliness, friendship or perhaps plain and simple – because they trust you?  Perhaps all of the above?  Well, the challenge for many small business owners is showing folks the reason for why they need to work with you. more »

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Jenny Derry Designs

Jenny Derry Design Inc.

Jenny Derry is one of the premier interior and exterior designers in the South County area.  From Architectural Design to construction management, Jenny Derry and her team of preferred contractors can build you the commercial or residential structure of your dreams.  We still visit Ladera Grill in Morgan Hill regularly, just to see her handiwork.  more »

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What circles are you in?

Have you heard of the saying “tell me who your friends are and I’ll tell you who you are”?   This goes for small business owners too.  Being associated with successful companies implies that you too have been successful in order to be a viable part of that circle.  So I ask you…..are you in the more »

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Brand Stickiness

What makes it so someone remember you above the rest?  Was your encounter with them memorable in some way?  Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel.   This is why attention to detail when delivering your product or service is critical.  more »

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Is it Easy to Buy from You?

As a small business owner, I ask why experienced business owners have more success than those who have just started.  Part of the answer lies in how you answer the question “Is it easy to buy from you?”  Have you made it as easy as possible for your client to order from you?  Are you more »

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