Archive | Marketing

Make Your Website Stand Out.

All business owners need to have an online presence.  E-commerce and online sales are a huge part of business today.  Understanding how your online business works can be complicated but vitally important.   Just like standing out from your main competitors is important, it is just as important to make your website stand out from the more »

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal more »

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Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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Business Blog: More Important to be Present not Perfect

Many business owners fear blogging and social media.  This is because not only is it relatively new but it also involves technology that you may or may not be familiar with.  Guess what?  You don’t have to be perfect.  You can grow into it.  What’s more important is that you are learning and you are more »

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Everyday Marketing to Promote Your Business

Marketing is not just a subject we learn about in school.  As small business owners, it is important to continuously think about what you can do to promote your products and services.  We know typically, the salespeople are the ones who actively market the products and services to the clients.  Today, it is actually better more »

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Promotional Gifts for Your Clients – Say Thanks!

In our business world, it is important to acknowledge how important our clients are to us.  The Holiday season is fast approaching and as part of your overall marketing strategy and budget, it is important to plan how you say “Thank You”.  In this very busy world, a little something can go a long way.  more »

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Best Ways for Small Business Owners to Promote their Products and Services

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Ways for Small Business Owners to Promote their Products and Services”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. We can all talk about a product we’ve more »

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Small Business Owners: Marketing Your Business

Marketing is how you let people know about your products and services.  Imagine meeting someone at a coffee shop after you drop your kids off.  As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business.  You meet new people in the process.  more »

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Best Advice For Small Business Owners

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Advice for Small Business Owners”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. The best advice I can give to small business owners is, talk to other more »

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Websties for Contractors

10 Worst Website Mistakes for Contractors

    Ignoring Keywords Keywords are the words or phrases that people search for in order to find an answer to their question. If I live in Denver and am looking to remodel my home, chances are I will be typing “Denver home renovation” or just “home renovation”. Google always assumes your location as part more »

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Top 10 list for why you should use screen ads to promote your business

We’re all busy as small business owners so I’ll cut to the chase.  Why should you use screen ads to promote your business?  Here’s why: 10) Branding – you should always be conscientious of putting your brand out there at multiple venues.  Screen ads are located at many high traffic areas. 9) Easy – It’s more »

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What’s happening with you?

When you are a small business owner, it is important to network.  While mingling, it’s important to tell people how you are doing?  One great icebreaker is always “How’s business going for you?”  In return, people want to know how you are doing too. Communication keeps people involved with your world, your business world.  You more »

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Stay Ahead of the Curve

As an entrepreneur, it’s important to stay ahead of the curve.  Being a visionary is great but being able to adapt the real life situations and how the world is changing can make the difference between surviving and thriving.   Looking at trends is not just for the fashionista….  it’s is for those who want more »

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