Archive | Shop Small

Running Your Business Everyday and that’s enough

Funny how time flies when you are busy running a business.  We get caught up in the everyday aspects of making sure a business runs smoothly.  It’s hard to find time to reflect, blog about it, talk to others about it when we are busy just doing what needs to get done.   For those of more »

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What Makes You Stand Out As An Entrepreneur

The longer you are in business, you realize that it is what makes you stand out that makes all the difference.  For example, I’ve heard many times “Oh, I’m in Marketing” or “I design websites” but when you get to the details, you realize what makes you different from your competition.  There are definitely shining more »

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Share Your Story 10

Share What You Know

Sometimes, it’s hard for people to get themselves out there and market for their business.  Especially for small and medium sized businesses, they want to focus on selling their products and services.  How do you get your name out there though? Share What You Know.  If you sell tires, share your knowledge of them – more »

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal more »

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money

Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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not perfect

Business Blog: More Important to be Present not Perfect

Many business owners fear blogging and social media.  This is because not only is it relatively new but it also involves technology that you may or may not be familiar with.  Guess what?  You don’t have to be perfect.  You can grow into it.  What’s more important is that you are learning and you are more »

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stand out

Everyday Marketing to Promote Your Business

Marketing is not just a subject we learn about in school.  As small business owners, it is important to continuously think about what you can do to promote your products and services.  We know typically, the salespeople are the ones who actively market the products and services to the clients.  Today, it is actually better more »

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thankyou

Promotional Gifts for Your Clients – Say Thanks!

In our business world, it is important to acknowledge how important our clients are to us.  The Holiday season is fast approaching and as part of your overall marketing strategy and budget, it is important to plan how you say “Thank You”.  In this very busy world, a little something can go a long way.  more »

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How Small Businesses Affect Our Community

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his blog post entitled “How Small Businesses Affect Our Community”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. Small business affects our local economy in a big way! While more »

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Small Business Owners: Marketing Your Business

Marketing is how you let people know about your products and services.  Imagine meeting someone at a coffee shop after you drop your kids off.  As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business.  You meet new people in the process.  more »

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Small Business Owners: You Need a Professional Website

So interesting, the calls we get about bargaining for a professional looking website.  There is no better time to remind people that you get what you pay for.  Even more so, if you’re smart and kind, you just might get even more.  It’s the world we live in.  You need a professional looking website and more »

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Why should I buy from you? Think from the customers’ point of view.

As a conscientious small business owner, it’s important to get feedback from your customers and understand what it looks like for the customer’s point of view.  Usually, if you can hear what is most important or solve a problem or crisis, that is the best way to help your customer. Imagine what would happen if more »

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Share Your Story 19

What’s happening with you?

When you are a small business owner, it is important to network.  While mingling, it’s important to tell people how you are doing?  One great icebreaker is always “How’s business going for you?”  In return, people want to know how you are doing too. Communication keeps people involved with your world, your business world.  You more »

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Success happens when you Surround Yourself with Smart People

Sometimes small business owners ponder what makes sense for their business to be successful.  As time goes on, the answers become easier because your connections grow, your experiences make you wiser but most of all, you surround yourself with smart people.  carefully choosing who you do business with is part of what makes your business more »

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