Archive | small business

Differentiate Yourself – Go from Zero to One

Amazing.  As a small business owner, I read the book “Zero to One” by Peter Thiel about entrepreneurship.  One most important point was to differentiate yourself from your competition.  What is it about your business that makes you stand out? It takes some time before you can truly understand what makes you different than others.  more »

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Share Your Story 10

Share What You Know

Sometimes, it’s hard for people to get themselves out there and market for their business.  Especially for small and medium sized businesses, they want to focus on selling their products and services.  How do you get your name out there though? Share What You Know.  If you sell tires, share your knowledge of them – more »

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Make Your Website Stand Out.

All business owners need to have an online presence.  E-commerce and online sales are a huge part of business today.  Understanding how your online business works can be complicated but vitally important.   Just like standing out from your main competitors is important, it is just as important to make your website stand out from the more »

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal more »

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money

Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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not perfect

Business Blog: More Important to be Present not Perfect

Many business owners fear blogging and social media.  This is because not only is it relatively new but it also involves technology that you may or may not be familiar with.  Guess what?  You don’t have to be perfect.  You can grow into it.  What’s more important is that you are learning and you are more »

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stand out

Everyday Marketing to Promote Your Business

Marketing is not just a subject we learn about in school.  As small business owners, it is important to continuously think about what you can do to promote your products and services.  We know typically, the salespeople are the ones who actively market the products and services to the clients.  Today, it is actually better more »

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thankyou

Promotional Gifts for Your Clients – Say Thanks!

In our business world, it is important to acknowledge how important our clients are to us.  The Holiday season is fast approaching and as part of your overall marketing strategy and budget, it is important to plan how you say “Thank You”.  In this very busy world, a little something can go a long way.  more »

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support small businesses

How Small Businesses Affect Our Community

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his blog post entitled “How Small Businesses Affect Our Community”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. Small business affects our local economy in a big way! While more »

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marketing strategy

Small Business Owners: Marketing Your Business

Marketing is how you let people know about your products and services.  Imagine meeting someone at a coffee shop after you drop your kids off.  As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business.  You meet new people in the process.  more »

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fun

Work is not work when you’re having fun

Are you a small business owner?  Are you having fun doing your job?  Work is not work when you are having fun.  Suddenly, you’re not watching the clock go by and waiting till 5:00.  The time flies by because you know you have many productive accomplishments you need to complete before the end of the more »

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top ten

Top 10 list for why you should use screen ads to promote your business

We’re all busy as small business owners so I’ll cut to the chase.  Why should you use screen ads to promote your business?  Here’s why: 10) Branding – you should always be conscientious of putting your brand out there at multiple venues.  Screen ads are located at many high traffic areas. 9) Easy – It’s more »

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Small Business Owners: You Need a Professional Website

So interesting, the calls we get about bargaining for a professional looking website.  There is no better time to remind people that you get what you pay for.  Even more so, if you’re smart and kind, you just might get even more.  It’s the world we live in.  You need a professional looking website and more »

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