Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com

As a small business owner, you have products and services you want to offer.  So the net question is: How do you create a following?

Social Media means several things to small businesses.

  • It is a way to Build Relationships
  • It allows for Communication and Conversation.
  • Using certain platforms allows for real-time feedback about products and services.
  • It means Actively Participating with your customers.
  • It is about Engaging your audience.

Regardless of which platforms you use: Twitter , Linked In , YouTube, Facebook ABD , Facebook GPP, Foursquare, Google+?, you can share your vision, expertise, influence, and networking abilities.

Pick and choose wisely.  Take time to interact and engage with your customers.

Best advice to offer:

Twitter:  Follow people and invite them to follow you back.

Linked In Connect with people through groups.  This allows you to connect with people who have similar interests.

Facebook:  Invite your friends to like your business fan page.

Overall, use cross connections on all three platforms.  Post regularly and engage your audience.

A little bit every day goes a long way.