Many business owners fear blogging and social media. This is because not only is it relatively new but it also involves technology that you may or may not be familiar with. Guess what? You don’t have to be perfect. You can grow into it. What’s more important is that you are learning and you are […]
Marketing is not just a subject we learn about in school. As small business owners, it is important to continuously think about what you can do to promote your products and services. We know typically, the salespeople are the ones who actively market the products and services to the clients. Today, it is actually better […]
In our business world, it is important to acknowledge how important our clients are to us. The Holiday season is fast approaching and as part of your overall marketing strategy and budget, it is important to plan how you say “Thank You”. In this very busy world, a little something can go a long way. […]
Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his blog post entitled “How Small Businesses Affect Our Community”. Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. Small business affects our local economy in a big way! While […]
What is a brand and what does it mean? A Brand helps identify who you are and what you offer. As a small business, raising brand awareness is critical to the success of your business. Customers should recognize your brand and how you differentiate yourself from your competition. Your brand includes your company name, logo, […]
Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Ways for Small Business Owners to Promote their Products and Services”. Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. We can all talk about a product we’ve […]
Metzler had spent a lot of time and resources on a create brand, logo and website. This was not being reflected well in their email outreach campaign. We took choice elements from their website and created the perfect email newsletter template for use with Constant Contact.
Spectrum Home Builders was looking for a way to incorporate their logo and color scheme into a Constant Contact newsletter. We came in and created a newsletter template that featured some of their work and also incorporated the colors and logo they were looking for.
After putting together a great website, @designRemodel was looking to use their new design for their Constant Contact newsletter template. We came in and used their existing design elements and created this amazing newsletter template.
Marketing is how you let people know about your products and services. Imagine meeting someone at a coffee shop after you drop your kids off. As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business. You meet new people in the process. […]
Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Advice for Small Business Owners”. Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. The best advice I can give to small business owners is, talk to other […]
Ignoring Keywords Keywords are the words or phrases that people search for in order to find an answer to their question. If I live in Denver and am looking to remodel my home, chances are I will be typing “Denver home renovation” or just “home renovation”. Google always assumes your location as part […]
The human brain will not remember something unless it is memorable in some way. In fact, studies show it takes over 37 times before a business brand is recognized. Thus, we have some suggestions for businesses to make themselves recognizable and memorable to your clients. A brand tells your customer who you are. Here’s a […]
Are you a small business owner? Are you having fun doing your job? Work is not work when you are having fun. Suddenly, you’re not watching the clock go by and waiting till 5:00. The time flies by because you know you have many productive accomplishments you need to complete before the end of the […]
We’re all busy as small business owners so I’ll cut to the chase. Why should you use screen ads to promote your business? Here’s why: 10) Branding – you should always be conscientious of putting your brand out there at multiple venues. Screen ads are located at many high traffic areas. 9) Easy – It’s […]