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Small business Search Engine Optimization techniques

Differentiate Yourself – Go from Zero to One

Amazing.  As a small business owner, I read the book “Zero to One” by Peter Thiel about entrepreneurship.  One most important point was to differentiate yourself from your competition.  What is it about your business that makes you stand out? It takes some time before you can truly understand what makes you different than others.  […]

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Share Your Story 10

Share What You Know

Sometimes, it’s hard for people to get themselves out there and market for their business.  Especially for small and medium sized businesses, they want to focus on selling their products and services.  How do you get your name out there though? Share What You Know.  If you sell tires, share your knowledge of them – […]

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal […]

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Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client […]

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not perfect

Business Blog: More Important to be Present not Perfect

Many business owners fear blogging and social media.  This is because not only is it relatively new but it also involves technology that you may or may not be familiar with.  Guess what?  You don’t have to be perfect.  You can grow into it.  What’s more important is that you are learning and you are […]

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Websties for Contractors

10 Worst Website Mistakes for Contractors

    Ignoring Keywords Keywords are the words or phrases that people search for in order to find an answer to their question. If I live in Denver and am looking to remodel my home, chances are I will be typing “Denver home renovation” or just “home renovation”. Google always assumes your location as part […]

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Stay Ahead of the Curve

As an entrepreneur, it’s important to stay ahead of the curve.  Being a visionary is great but being able to adapt the real life situations and how the world is changing can make the difference between surviving and thriving.   Looking at trends is not just for the fashionista….  it’s is for those who want […]

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Entrepreneurship – It’s Limitless

To be an entrepreneur means to as Beyonce says “Free Your Mind….and the Rest will Follow”.  Possibilities for how to navigate your business will depend on the ability of its leader to problem solve and critically think throughout the journey.  There are so many challenges and barriers but the outcome of success is so worthwhile.  […]

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What circles are you in?

Have you heard of the saying “tell me who your friends are and I’ll tell you who you are”?   This goes for small business owners too.  Being associated with successful companies implies that you too have been successful in order to be a viable part of that circle.  So I ask you…..are you in the […]

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Brand Stickiness

What makes it so someone remember you above the rest?  Was your encounter with them memorable in some way?  Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel.   This is why attention to detail when delivering your product or service is critical.  […]

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Is it Easy to Buy from You?

As a small business owner, I ask why experienced business owners have more success than those who have just started.  Part of the answer lies in how you answer the question “Is it easy to buy from you?”  Have you made it as easy as possible for your client to order from you?  Are you […]

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Writing for Success

When you were in school, you had a certain idea of why you were taught how to write and for what reason.  For small business owners, you may or may not see the value in writing everyday or blogging.  This process of blogging everyday allows you to continue to build your relationship with your audience.  […]

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Small Business Search Engine Optimization

Search Engine Optimization – Getting to the Top

There no easy answer to Search Engine Optimization.  The fundamentals can be boiled down to the following: Build sites that people want to see Keep content original and fresh Monitor your competition to see what is working for them Incorporate social media to help build a following Cultivate links from external sites to increase popularity […]

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