Sometimes it amazes me how you can be inspired by a simple song.  In this instance, a song by Linkin Park called “Remember the Name” inspired me to write about why branding for your business can be so difficult, yet important.  The lyrics go “This is ten percent luck, twenty percent skill, Fifteen percent concentrated power of will, Five percent pleasure, fifty percent pain, And a hundred percent reason to remember the name!”

Is your business memorable?  Why?  Does it have meaning to you personally?  Are you recognizable locally, regionally, nationally, internationally?  Does your name STICK?  When starting a business, it is important to let others know you are out there and you are a contender in your niche.  How do you do that?  Word of mouth….referrals… media….meetings….. groups……and WORK!  To us, it doesn’t feel like work because we LOVE what we do but I will certainly say, it takes commitment and dedication to focus on goals every day.

Remember the Name….. it’s what makes the difference.  Always.