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Make Your Website Stand Out.

All business owners need to have an online presence.  E-commerce and online sales are a huge part of business today.  Understanding how your online business works can be complicated but vitally important.   Just like standing out from your main competitors is important, it is just as important to make your website stand out from the more »

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Thankful for a Successful Business

“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” ~Henri Frederic Amiel. It is this time of year that we are reminded to be thankful and grateful for the gifts we have been given.  This translates not only in our personal more »

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money

Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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stand out

Everyday Marketing to Promote Your Business

Marketing is not just a subject we learn about in school.  As small business owners, it is important to continuously think about what you can do to promote your products and services.  We know typically, the salespeople are the ones who actively market the products and services to the clients.  Today, it is actually better more »

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marketing strategy

Small Business Owners: Marketing Your Business

Marketing is how you let people know about your products and services.  Imagine meeting someone at a coffee shop after you drop your kids off.  As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business.  You meet new people in the process.  more »

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fun

Work is not work when you’re having fun

Are you a small business owner?  Are you having fun doing your job?  Work is not work when you are having fun.  Suddenly, you’re not watching the clock go by and waiting till 5:00.  The time flies by because you know you have many productive accomplishments you need to complete before the end of the more »

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Small Business Owners: You Need a Professional Website

So interesting, the calls we get about bargaining for a professional looking website.  There is no better time to remind people that you get what you pay for.  Even more so, if you’re smart and kind, you just might get even more.  It’s the world we live in.  You need a professional looking website and more »

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Share Your Story 19

What’s happening with you?

When you are a small business owner, it is important to network.  While mingling, it’s important to tell people how you are doing?  One great icebreaker is always “How’s business going for you?”  In return, people want to know how you are doing too. Communication keeps people involved with your world, your business world.  You more »

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10 Steps to 1 million YouTube Views while attracting traffic to your website

This article began with a little bet we made our children. We bet them they could not get 10,000 YouTube views on an original video they created. We even tried sweetening the deal with a prize if they succeed. They made a couple of attempts but were easily discouraged because creating a compelling viral video more »

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sticky

Brand Stickiness

What makes it so someone remember you above the rest?  Was your encounter with them memorable in some way?  Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel.   This is why attention to detail when delivering your product or service is critical.  more »

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easy

Is it Easy to Buy from You?

As a small business owner, I ask why experienced business owners have more success than those who have just started.  Part of the answer lies in how you answer the question “Is it easy to buy from you?”  Have you made it as easy as possible for your client to order from you?  Are you more »

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writing

Writing for Success

When you were in school, you had a certain idea of why you were taught how to write and for what reason.  For small business owners, you may or may not see the value in writing everyday or blogging.  This process of blogging everyday allows you to continue to build your relationship with your audience.  more »

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Google ranking strategies for small businesses

Top 6 Search Engine Optimization strategies for small businesses

Build sites that people want to see Keep content original and fresh Monitor your competition to see what is working for them Incorporate social media to help build a following Cultivate links from external sites to increase popularity Create traffic to attract search engine  traffic If only promoting your small business was that simple.  Below more »

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