This article began with a little bet we made our children. We bet them they could not get 10,000 YouTube views on an original video they created. We even tried sweetening the deal with a prize if they succeed. They made a couple of attempts but were easily discouraged because creating a compelling viral video more »
What makes it so someone remember you above the rest? Was your encounter with them memorable in some way? Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel. This is why attention to detail when delivering your product or service is critical. more »
As a small business owner, I ask why experienced business owners have more success than those who have just started. Part of the answer lies in how you answer the question “Is it easy to buy from you?” Have you made it as easy as possible for your client to order from you? Are you more »
When you were in school, you had a certain idea of why you were taught how to write and for what reason. For small business owners, you may or may not see the value in writing everyday or blogging. This process of blogging everyday allows you to continue to build your relationship with your audience. more »
When running a small business, marketing is critical. How do you stay on the radar so others are aware of your products and services? Networking is the answer. Knowing who your partners are, knowing which businesses will benefit when you benefit and knowing who your customers are will help with how you should network. Do more »
Build sites that people want to see Keep content original and fresh Monitor your competition to see what is working for them Incorporate social media to help build a following Cultivate links from external sites to increase popularity Create traffic to attract search engine traffic If only promoting your small business was that simple. Below more »
It’s All in a day’s Work. At the end of each day, do you feel that you’ve accomplish anything as a small business owner? Sometimes it can be overwhelming what needs to be done in order to get to where you want. One step can make all the difference. We’re not talking necessarily about a more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com Often, we will ask “How do you reach out to your target audience?” Even before that we will ask “Who is your target audience?” Someone once said when beginning a conversation, you should “anchor” the conversation….meaning start off at a place when you are on common ground with the more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com Adaptation is a skill that small business owners need to have in order to survive an ever changing world. In previous blog posts, I have written about becoming the change you want to see in the world. Your adaptation skills will determine whether or not you can be successful. more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com As a small business owner, you have products and services you want to offer. So the question is: How do you market yourself so your leads convert into actual sales? There are two important outcomes for small business owners: 1) Profit – Ensuring that you are actually selling your more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com As a small business owner, you have products and services you want to offer. So the net question is: How do you create a following? Social Media means several things to small businesses. It is a way to Build Relationships It allows for Communication and Conversation. Using certain platforms more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com Social Media means several things to small businesses. It is a way to Build Relationships It allows for Communication and Conversation. Using certain platforms allows for real-time feedback about products and services. It means Actively Participating with your customers. It is about Engaging your audience. Regardless of which platforms more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com It is our business to help small businesses succeed but what does success mean? There is no simple formula but there are simple ways of thinking strategically about how to achieve success for a small business. Here are some tips: 1) Vision – What is your Vision for your more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com Marketing for your small business can be challenging at times. In order to be a successful business, one needs to decide how to prioritize how to spend your time. Jim Rohn once said “Formal education will make you a living; self-education will make you a fortune.” This includes the more »
Written By: Cheryl Ellemberg, www.abdpromotions.com, www.ABDwebsiteDesign.com How do you help small businesses grow? Successful businesses continue to strengthen their technical expertise, broaden their audience reach and evolve to the needs of their customers. It is so important to understand what your clients are asking for so they can be successful in achieving their business more »
