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Business Awareness

For small business owners, one gets used to saving money, doing as many tasks as possible and multitasking on a regular basis.  As a good business practice, however, it is important to know how to do all aspects of your business well and sometimes, it means hiring staff to do it, outsourcing the job and/or more »

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Pricing for your Services: What are you worth?

Creating price breaks and price points is a tricky process, especially when you are first starting out.  There are different philosophies behind how to price for your products and services.  In the beginning, you may want to start out at a lower price, just to ‘test’ the market and see if there is a client more »

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How Small Businesses Affect Our Community

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his blog post entitled “How Small Businesses Affect Our Community”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. Small business affects our local economy in a big way! While more »

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Best Ways for Small Business Owners to Promote their Products and Services

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Ways for Small Business Owners to Promote their Products and Services”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. We can all talk about a product we’ve more »

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Small Business Owners: Marketing Your Business

Marketing is how you let people know about your products and services.  Imagine meeting someone at a coffee shop after you drop your kids off.  As a small business owner, you get out to meet clients at a comfortable third place so you can relax and discuss business.  You meet new people in the process.  more »

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Best Advice For Small Business Owners

Guest Blogger, Mark Turner, President / CEO of the Gilroy Chamber of Commerce offers his “Best Advice for Small Business Owners”.  Mark Turner is the key executive staff member and oversees the Chamber operations, communications, legislative affairs, and major fund developments. The best advice I can give to small business owners is, talk to other more »

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Work is not work when you’re having fun

Are you a small business owner?  Are you having fun doing your job?  Work is not work when you are having fun.  Suddenly, you’re not watching the clock go by and waiting till 5:00.  The time flies by because you know you have many productive accomplishments you need to complete before the end of the more »

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Top 10 list for why you should use screen ads to promote your business

We’re all busy as small business owners so I’ll cut to the chase.  Why should you use screen ads to promote your business?  Here’s why: 10) Branding – you should always be conscientious of putting your brand out there at multiple venues.  Screen ads are located at many high traffic areas. 9) Easy – It’s more »

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Why should I buy from you? Think from the customers’ point of view.

As a conscientious small business owner, it’s important to get feedback from your customers and understand what it looks like for the customer’s point of view.  Usually, if you can hear what is most important or solve a problem or crisis, that is the best way to help your customer. Imagine what would happen if more »

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Is Your Business Fun?

Small business owners are asked “Is your business fun?”  Before you answer that, let me tell you a story. A young man went to a housing development and wanted to buy a house.  The director of the housing complex asked “What was your previous neighborhood like?”  The young man answered “It was terrible.  The people more »

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Stay Ahead of the Curve

As an entrepreneur, it’s important to stay ahead of the curve.  Being a visionary is great but being able to adapt the real life situations and how the world is changing can make the difference between surviving and thriving.   Looking at trends is not just for the fashionista….  it’s is for those who want more »

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Innovate from Start to Finish with your Small Business

Many small business owners can classify themselves in categories: visionary, leader, manager, technology guru, website developer, business ninja, etc. but when you are the owner, you have to be a master of different skill sets, including all of those aforementioned.   As the small business owner, when you create, it’s sometimes hard to finish.  When more »

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Entrepreneurship – It’s Limitless

To be an entrepreneur means to as Beyonce says “Free Your Mind….and the Rest will Follow”.  Possibilities for how to navigate your business will depend on the ability of its leader to problem solve and critically think throughout the journey.  There are so many challenges and barriers but the outcome of success is so worthwhile.  more »

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Success happens when you Surround Yourself with Smart People

Sometimes small business owners ponder what makes sense for their business to be successful.  As time goes on, the answers become easier because your connections grow, your experiences make you wiser but most of all, you surround yourself with smart people.  carefully choosing who you do business with is part of what makes your business more »

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