Posted on April 8, 2013
by Cheryl
in B2B, B2C, Business Marketing, Community, connections, small business, Smart Ideas, Uncategorized
Sometimes it amazes me how you can be inspired by a simple song. In this instance, a song by Linkin Park called “Remember the Name” inspired me to write about why branding for your business can be so difficult, yet important. The lyrics go “This is ten percent luck, twenty percent skill, Fifteen percent concentrated more »
Posted on April 5, 2013
by Cheryl
in Business Marketing, Marketing, small business, Smart Ideas, Uncategorized
Amazing how we work with people everyday and when we meet them, they share what their specialty is, what their passion is…. We love our work because we get to learn so much about what others do for a living. What’s missing, however, is the ability to translate their skills and expertise into writing. Posting more »
Posted on March 26, 2013
by Cheryl
in Business Marketing, Marketing, small business, Smart Ideas, Uncategorized
Why do people do business with some people and not with others? Is it competency, clear expectations, timeliness, friendship or perhaps plain and simple – because they trust you? Perhaps all of the above? Well, the challenge for many small business owners is showing folks the reason for why they need to work with you. more »
Posted on March 13, 2013
by Cheryl
in Uncategorized
Some small business owners might see failure as an endpoint. Successful business owners actually know that failure is just part of the journey. In order to be successful, the first point is to know that you are the one who determines whether you will be successful at your trade or not. Characteristics such as diligence, more »
Posted on March 7, 2013
by Cheryl
in Business Marketing, Community, connections, Uncategorized
As a small business owner, are you in tune with what will make your business successful? Much like Survival of the Fittest, your business instincts will help determine whether or not you have what it takes to be successful. An instinct is an untaught ability to do something. Here are some questions for you to more »
Posted on February 1, 2013
by Cheryl
in Business Marketing, Community, connections, Search Engine Optimization, small business, Smart Ideas, Uncategorized
Have you heard of the saying “tell me who your friends are and I’ll tell you who you are”? This goes for small business owners too. Being associated with successful companies implies that you too have been successful in order to be a viable part of that circle. So I ask you…..are you in the more »
Posted on January 28, 2013
by Cheryl
in Business Marketing, Community, connections, Marketing, Search Engine Optimization, small business, Smart Ideas, Social Media, Uncategorized
What makes it so someone remember you above the rest? Was your encounter with them memorable in some way? Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel. This is why attention to detail when delivering your product or service is critical. more »
Posted on January 27, 2013
by Cheryl
in Business Marketing, Community, connections, Marketing, Mentoring, Search Engine Optimization, small business, Smart Ideas, Social Media, Uncategorized
As a small business owner, I ask why experienced business owners have more success than those who have just started. Part of the answer lies in how you answer the question “Is it easy to buy from you?” Have you made it as easy as possible for your client to order from you? Are you more »
Posted on January 23, 2013
by Cheryl
in Business Marketing, Eco Friendly, Promotions, small business, Uncategorized
Marketing on a budget is a topic we discuss with our clients on a daily basis. You want people to know you are out there providing these wonderful products and services. How do you do that? The most economical ways to get your business going is to 1) have business cards ready with your contact more »
Posted on July 24, 2012
by Cheryl
in Gilroy Advertising Group -Current Advertisers, Uncategorized
A.L.i.C.E. TEACHES “COMMON SENSE THAT IS NOT COMMON KNOWLEDGE” The A.L.i.C.E. Program When faced with an Active Shooter or Violent Intruder of any kind, our A.L.i.C.E. Program (Alert, Lockdown, inform, Counter, Evacuate) prepares employers, workers, teachers and students who may find themselves facing extreme danger. Our comprehensive approach uses strategies which incorporate environmental design, technology & communication, law enforcement response, and more »
Posted on July 24, 2012
by Cheryl
in Uncategorized
Susie Haddock can meet your real estate needs, regardless of if you are selling or buying. Save your buying power and your credit score. From loss modifications to short sales, she can help you avoid foreclosure. Call her for a free and confidential consultation at (408) 840-7407 or email her at shaddock@interorealestate.com. Share this!
Posted on July 24, 2012
by Cheryl
in Gilroy Advertising Group -Current Advertisers, Uncategorized
SVCC has served in the Community for over 25 years. Our church has always had a desire to continue to grow in what we can do. Our values are simple: We are Gospel Centered and Mission Focused. Our purpose as a church is to simply “Love God and Love People”. We get that purpose from more »
Posted on December 12, 2011
by Cheryl
in Uncategorized
We are upon the hustle and bustle of the Holiday Season. With Black Friday and Cyber Monday in the past, we are now focusing on making sure that our small businesses reach our target audiences, to let them know about our products and services. During this Holiday Season, I encourage you all to take a more »
Posted on November 28, 2011
by Cheryl
in Business Marketing, Marketing, small business, Smart Ideas, Uncategorized
Seems the Holiday season is fast approaching! At this time, a small business needs to ramp it up. Fewer days to get more done but there is lots to be thankful for. Here are some tips for the Holiday Season: Be Prepared: There are many opportunities to celebrate with existing and new clients. Every encounter more »
Posted on November 16, 2011
by Cheryl
in Uncategorized
Blogging is a new phenomenon that allows small business owners to showcase their products and services. There certainly is power in blogging to help grow your business using the following mechanisms: 1) Content Generation – By showing your passion and expertise in a specific area, you are able to reach your target audience in an more »