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Remember the Name -ABD

Sometimes it amazes me how you can be inspired by a simple song.  In this instance, a song by Linkin Park called “Remember the Name” inspired me to write about why branding for your business can be so difficult, yet important.  The lyrics go “This is ten percent luck, twenty percent skill, Fifteen percent concentrated more »

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Blog about your Specialty

Amazing how we work with people everyday and when we meet them, they share what their specialty is, what their passion is…. We love our work because we get to learn so much about what others do for a living.  What’s missing, however, is the ability to translate their skills and expertise into writing.  Posting more »

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Inspire People to Do Business with You

Why do people do business with some people and not with others?  Is it competency, clear expectations, timeliness, friendship or perhaps plain and simple – because they trust you?  Perhaps all of the above?  Well, the challenge for many small business owners is showing folks the reason for why they need to work with you. more »

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What circles are you in?

Have you heard of the saying “tell me who your friends are and I’ll tell you who you are”?   This goes for small business owners too.  Being associated with successful companies implies that you too have been successful in order to be a viable part of that circle.  So I ask you…..are you in the more »

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Brand Stickiness

What makes it so someone remember you above the rest?  Was your encounter with them memorable in some way?  Was it unusual, difficult, happy, sad, funny? Often, people don’t remember what you say but rather how you make them feel.   This is why attention to detail when delivering your product or service is critical.  more »

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Is it Easy to Buy from You?

As a small business owner, I ask why experienced business owners have more success than those who have just started.  Part of the answer lies in how you answer the question “Is it easy to buy from you?”  Have you made it as easy as possible for your client to order from you?  Are you more »

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Response Options

A.L.i.C.E. TEACHES “COMMON SENSE THAT IS NOT COMMON KNOWLEDGE” The A.L.i.C.E. Program When faced with an Active Shooter or Violent Intruder of any kind, our A.L.i.C.E. Program (Alert, Lockdown, inform, Counter, Evacuate) prepares employers, workers, teachers and students who may find themselves facing extreme danger. Our comprehensive approach uses strategies which incorporate environmental design, technology & communication, law enforcement response, and more »

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Susie Haddock – Intero

Susie Haddock can meet your real estate needs, regardless of if you are selling or buying.  Save your buying power and your credit score.  From loss modifications to short sales, she can help you avoid foreclosure.  Call her for a free and confidential consultation at (408) 840-7407 or email her at shaddock@interorealestate.com. Share this!

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Small Businesses – Prepare for the Holiday Season

Seems the Holiday season is fast approaching!  At this time, a small business needs to ramp it up.  Fewer days to get more done but there is lots to be thankful for. Here are some tips for the Holiday Season: Be Prepared:  There are many opportunities to celebrate with existing and new clients.  Every encounter more »

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Blogging – “C” why it is important for your small business

Blogging is a new phenomenon that allows small business owners to showcase their products and services.  There certainly is power in blogging to help grow your business using the following mechanisms: 1) Content Generation – By showing your passion and expertise in a specific area, you are able to reach your target audience in an more »

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